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The Forces of Change: How to Assimilate and Create a Superior CX
As the end to the third-party cookie grows nearer, there is still much concern around how you will be able to recognise your anonymous users in real-time. This move away from the third-party cookie is good for consumer privacy but leaves many organisations questioning the kinds of data to stay relevant with consumers.

Join George Corugedo, CTO at Redpoint Global, to learn how to harness your first-party data to create a stronger relationship between your brand and your consumer. George will share how to take control of your data and make it accurate and actionable.

After this session, you'll be able to:
-Implement processes to enrich and maintain your first-party data
-Practice methods to recognise anonymous parties in real-time
-Understand the advantages of identity resolution and how it is changing with the loss of third-party cookies
-Deliver unmatched, personalised customer experiences

Nov 9, 2021 02:00 PM in London

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