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Segmenting Healthcare Populations to Drive Key KPIs
Healthcare Payers and Providers alike, are focused on achieving common goals: improving quality, lowering costs, and increasing member/patient satisfaction levels.

Join us to learn how to attain these goals through creating broad or narrow audience segments using aggregated member/patient data from across your enterprise. Once created, those segments are easily integrated into any campaign or journey — so you can deliver the most highly personalized experiences.

Adriana Murillo, Co-Founder and Chief Customer Officer at Lucerna Health, T. Lynn Locke, Engagement Director at Lucerna Health and Chris Evanguelidi, Director of Enterprise Healthcare at Redpoint Global will share how to:

• Establish true audiences down to a segment of one
• Create timely engagement to improve the member experience and patient outcomes
• Proactively correspond with members/patients based on their health initiatives
• Adjust and adapt to consumer behavior

Sep 9, 2021 01:00 PM in Eastern Time (US and Canada)

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